Living in the Present

You must live in the present,
launch yourself on every wave,
find your eternity in each moment.

Social impact of marketing

While on a trip recently, an interesting thought occurred to me about the impact of marketing on society. On the night of May 5, we had a bonfire which was accompanied by singing and games. Since most of it was in another language, I took solace in delving into my philosophical thoughts. And what I observed during that night added some new directions to my thought process. I had always been an avid supporter of marketing, but am no longer sure about the real impact it has on society. From the company perspective, marketing is essential to maximize profits. But seen from the point of view of the society, the repercussions now seem to be far from obvious to me.